Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.
Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.
Our panel will address the following topics:
Panelists:
This event will be held in the Main Conference Rooms of the World Resources Institute. Seating is limited.
A panel about cross-platform, multi-media storytelling for non-profits. Panel members include a filmmaker-turned-app developer, a photographer-turned-web-designer and web-designer-turned-storyteller. They have all developed campaigns for nonprofits that are pushing the storytelling boundaries of the web.
After a short presentation on their campaigns and the salient points they've learned, speakers will open the floor for questions.
The Panelists
Patrick White, Creative Director, Arcade Sunshine Media - Filmmaker Patrick White founded Arcade Sunshine Media after producing documentaries for History. The company is a strange new hybrid designed for a bold future of digital storytelling. Part video production house, part publishing house, part app development firm, and part marketing firm – Arcade Sunshine is telling stories in ways never before possible. They are now producing a cross-platform, multi-media campaign designed to raise awareness of Haitian musicians. The campaign is a fascinating marriage of traditional storytelling (films, music, photography, writing) and emerging online outreach (social media, apps, video broadcasting tools, new music distribution).
Joshua Cogan, Founder, Joshua Cogan Photography - Joshua Cogan is a photographer and anthropologist whose skill in environmental portraiture has defined his career. Cogan’s combination of still photography and poetry created, Live Hope Love, a revelatory look at the silenced voices of HIV-positive Jamaicans enduring the stigmas of their society through the words of poet Kwame Dawes. Produced by the Pulitzer Center, it won an Emmy for New Approaches to Documentary Storytelling. Cogan's work has also appears regularly on or in the Travel Channel, Discovery, New Yorker, GQ, Men's Journal, Washington Post, and the New York Times.
Rajneesh Aggarwal, President, PROVOC - Raj has over twenty years of experience as a graphic artist and designer. He specializes in theme development, color, interface design, image composition, and computer illustration. He has overseen major technology, design, and print campaigns from the Save Darfur Coalition to Citibank, Rare Conservation to Verizon, and The Aspen Institute to George Washington University. He is known for developing and implementing marketing initiatives that combine traditional marketing tactics with grassroots outreach campaigns.
Whether you are an NGO with an important cause, an advocacy group with an urgent message, or a think tank that produces sharp analysis, you no longer have to rely on The New York Times or Washington Post to be heard. The internet and democratization of technology has upended the old media gatekeepers, allowing the best content (rather than the biggest megaphone) to reach the largest audiences. Organizations driven by missions rather than profits are using this flexibility as a competitive advantage to do more innovative, creative, and engaging work than traditional media outlets. This space is also creating new opportunities and platforms for journalists, photographers, and other media professionals to tell powerful stories.
Come learn from the experiences of innovators from the design, policy, advocacy, and journalism worlds who have created effective multimedia projects powered by challenging content, memorable design, and compelling stories that audiences are eager to share. Hear the genesis of the projects, lessons learned, and best practices for creating effective multimedia campaigns with stories that resonate.
Panelists:
User Experience Design (UX) is far from being the new kid on the block. We see and experience various aspects of usability in the everyday environment and products we use, from consumer products, to airport wayfinders, to store checkout areas. But, in recent years, UX has developed into a recognized industry buzzword, so it’s no wonder that organizations talk of it, know of it or want to learn about it. We want to help people understand why its important and the best ways to still incorporate it even when you run into everyday challenges such as budget constraints, users interests vs. client goals.
User experience design doesn’t just project a heroic voice for users. It keeps organizations relevant, alert, and responsive to make products and services users need and want to use. Thus, the more an organization knows about its users, the more competitive edge they have over the competition.
Presenters:
Jeff Doan - Developer, BrowserMedia
Kizaan Knapp - Marketing, BrowserMedia
