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Monday, June 25 • 12:30pm - 2:00pm
How Advocacy Groups, NGOs, and Think Tanks Can Use Innovative Multimedia Storytelling

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Whether you are an NGO with an important cause, an advocacy group with an urgent message, or a think tank that produces sharp analysis, you no longer have to rely on The New York Times or Washington Post to be heard. The internet and democratization of technology has upended the old media gatekeepers, allowing the best content (rather than the biggest megaphone) to reach the largest audiences. Organizations driven by missions rather than profits are using this flexibility as a competitive advantage to do more innovative, creative, and engaging work than traditional media outlets. This space is also creating new opportunities and platforms for journalists, photographers, and other media professionals to tell powerful stories.

Come learn from the experiences of innovators from the design, policy, advocacy, and journalism worlds who have created effective multimedia projects powered by challenging content, memorable design, and compelling stories that audiences are eager to share. Hear the genesis of the projects, lessons learned, and best practices for creating effective multimedia campaigns with stories that resonate.


  • Jeremy Sherlick - Deputy Director, Multimedia, CFR.org
  • Amy Hartzler - Studio Director, Free Range
  • Zvika Krieger - Senior Vice President, Center for Middle East Peace; Correspondent, The Atlantic

Monday June 25, 2012 12:30pm - 2:00pm EDT
National Council of Negro Women/Center for Middle East Peace 633 Pennsylvania Ave NW, 5th Floor

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