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Friday, June 22 • 12:00pm - 1:30pm
Taking the Long View: How to Make and Use Video for Real Impact

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Most nonprofit organizations are making use of video as a communications tool, but not as many consider their long-term objectives with video. In a quickly evolving media landscape, a video communications strategy must include short- and long-term planning, audience identification and segmentation, and distribution strategies in order to get your organization's message to the right audiences. Join our panel as we explore best practices in the planning, creation and distribution of nonprofit video.


Lunch sandwiches will be provided by the organizer for the first 40 attendees who preregister online and bring their Eventbrite confirmation to the event.


Our panel will address the following topics:

  • How to use video as part of a larger communications campaign,
  • How to determine your audiences and the key issues that matter to them,
  • The benefits of establishing a long-term relationship with a videographer/editor and animator,
  • How to create a media file library,
  • How to allocate resources to use video as part of a long-term communications strategy,
  • How to create videos with "legs" (that will be picked up by other news sites, blogs, etc).
  • How to distribute video so as to build your audience,
  • How infographics and animation can add to your story,
  • ...and more!



  • Kristen Milhollin (Moderator) - Co-Founder, The Goodspeaks Project
  • Ben Connors - Media Innovator and Visual Journalist
  • Will Carroll - Creative Director and Principal, Geoill; Organizer, DC Animation Group
  • Diane Sherman - Founder and Principal, Dianne Sherman Communications
  • Martha Dodge - Independent Visual Journalist, Still Photographer and Writer
  • Dave Cooper, Films and Brand Manager, World Resources Institute 


This event will be held in the Main Conference Rooms of the World Resources Institute. Seating is limited.


Martha Dodge

As an independent video journalist, still photographer and writer, I am passionate about media that facilitates positive social and environmental change. I have worked on stories spanning elder neglect, refugee resettlement, reproductive health and Native American human rights. Specializing... Read More →
avatar for Kristen Milhollin

Kristen Milhollin

Love nonprofits/NGO's/causes and traditional and new media. I am a passionate advocate for nonprofits, internet video, the semantic web, and social TV. Looking forward to a more interactive media environment where people can take immediate action on an issue based on what they are... Read More →

Dianne Sherman

I have had over 25 years of experience designing and implementing creative and results-oriented strategic communications and advocacy campaigns. Clients and organizations I have worked with include the U.S. Agency for International Development, the United Nations and the UN Foundation... Read More →

Friday June 22, 2012 12:00pm - 1:30pm EDT
World Resources Institute 10 G St NE, Suite 800, Washington, DC 20002

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